Click ＋ New post in the left-hand menu to open the composer. From top to bottom:
Post to
Tick each account the post should go to. One post can go to all your networks at once. PilotPost checks each network's rules as you work and warns you about anything that would stop the post from publishing.
Title
Used as the YouTube video title and the Pinterest Pin title. Other networks ignore it.
Caption
Your main text. A counter shows how many characters you've used against the strictest network you've ticked. For example, X allows 280 characters and Instagram allows 2,200.
Hashtags
Type hashtags here instead of in the caption. They're added on a new line at the end of your caption. Separate them with spaces or commas; the # is optional. You can save a set you use often and add it again with one click. See Hashtags and saved sets.
Link
Optional. Used as the Pinterest Pin link and the link preview on LinkedIn, and added to Facebook posts.
Media
Add images (JPG, PNG, WEBP or GIF) or videos (MP4 or MOV), up to 250 MB per file. PNG and WEBP images are converted to JPG automatically where a network needs it.
Sound (optional)
Appears once you've added media. Add an audio file to a video, or to images to turn them into a video. See Adding sound and music.
Network options
Shows extra settings only when they apply:
- TikTok photo post: tick Let TikTok add recommended music and TikTok picks a popular track for your photos.
- Instagram Reel audio name: give your Reel's sound a name instead of "Original audio".
Warnings
If something breaks a network's rules (too many hashtags for Instagram, no video for YouTube, and so on), a yellow box lists what to fix. You can't schedule until every problem is fixed or that account is unticked.
When to post
- Schedule: pick a date and time, shown in your local time, and click Schedule.
- Post now: publishes straight away.
- Save draft: keeps the post without scheduling it.
After you click Schedule
The post appears in your Calendar under Upcoming and publishes automatically at that time. You don't need to be online.