Each network has its own rules. PilotPost checks them for you in the composer and warns you before you schedule, but here's everything in one place.
| Network | What it needs and allows |
|---|---|
| An image or video (no GIFs). Up to 10 in a carousel, 2,200-character caption, 5 hashtags, 20 @mentions. Images under 8 MB. Videos become Reels. | |
| Text, up to 10 images, or one video. You can't mix images and video in one post. Images under 10 MB. | |
| Threads | Up to 500 characters and 1 hashtag. Text, or up to 20 images and videos. Up to 5 links. |
| Up to 3,000 characters. Text, up to 20 images, or one video (not both). Images under 10 MB. | |
| TikTok | One video, or 2–35 photos (JPG or WEBP). Add a sound to turn a single image into a video. Caption up to 2,200 characters. |
| YouTube | One video per post. The Title becomes the video title; description up to 5,000 characters. |
| One image per Pin, on the board you chose. Title up to 100 characters, description up to 800. No video. | |
| X (Twitter) | One X post per day. Up to 280 characters and 4 images. Video isn't supported yet. |
| Bluesky | Up to 300 characters and 4 images, each under 1 MB. No video yet. |
| Telegram | Up to 4,096 characters and up to 10 images or videos. |
| WhatsApp Business | Sends to your opted-in contacts. One image or video with up to 1,024 characters. |
Monthly post limit
Each account a post goes to counts as one post towards your plan's monthly limit. For example, one post sent to 4 networks uses 4 of your monthly posts. See Plans and billing.