Scheduling
Best Time to Post on Social Media by Platform (2026)
The best time to post on social media in 2026, by platform, from a named 2026 study, plus a simple four-week test to find your own audience's best times.
The PilotPost blog
Practical guides to plan, schedule and grow on every social network.
Metrics & reporting
Engagement Rate Formula: How to Calculate It (With Examples)
Learn the engagement rate formula by reach, impressions, followers and post, with worked examples and a clear guide to which one to use when. Free to copy.
Instagram
How the Instagram Algorithm Works in 2026 (Feed, Reels, Explore)
How the Instagram algorithm ranks Feed, Stories, Reels and Explore in 2026, based on Instagram's own explanations, plus practical tips to grow your reach.
LinkedIn
How the LinkedIn Algorithm Works: Posting Strategy for 2026
How the LinkedIn algorithm ranks posts in 2026, what LinkedIn now demotes, and a simple posting strategy for personal profiles that builds real reach.
Scheduling
How to Build a Social Media Content Calendar (+ Free Template)
Learn how to build a social media content calendar step by step: choose content pillars, plan a month in an afternoon and copy our free calendar template.
Scheduling
How to Create a Social Media Posting Schedule That Lasts (2026)
Build a social media posting schedule you can actually keep: how often to post on each network, a weekly template and a sample schedule to copy today.
Strategy
How to Do a Social Media Audit in 2026 (Free Template)
Learn how to do a social media audit step by step: find every account, check security, compare performance and turn it into a plan. Free template included.
Small business & agencies
How to Manage Multiple Social Media Accounts (2026 Guide)
How to manage multiple social media accounts for clients: organise access, secure logins with 2FA, batch content, schedule posts and report each month.
Instagram
Instagram Reels Strategy: How to Get More Views on Reels (2026)
A practical Instagram Reels strategy for 2026: hooks, ideal length, official video specs and a posting routine that helps your Reels reach more people.
Strategy
Social Media Competitor Analysis: A Step-by-Step Guide
Run a social media competitor analysis in 8 steps: pick rivals, collect public data, compare content and ads, then act on it. Free template included.
Small business & agencies
Social Media for Small Business: A Practical Guide (2026)
Social media for small business without the overwhelm: choose the right networks, plan a realistic weekly time budget, mix your content and measure simply.
Metrics & reporting
Social Media KPIs: The Metrics Worth Tracking in 2026
The social media KPIs worth tracking in 2026 for awareness, engagement, conversion and customer care, how to choose them, and a table of formulas to copy.
Strategy
Social Media Management: A Practical Guide for 2026
Social media management explained: what the job involves, a weekly workflow you can copy, who does what, the tools you need and the mistakes to avoid.
Messaging & emerging networks
Telegram, WhatsApp, Bluesky and Threads for Brands (2026)
Telegram, WhatsApp, Bluesky and Threads for brands: what each channel is good for, how to set it up properly, and how to schedule posts to all four.
TikTok
TikTok Marketing for Small Businesses: A Starter Guide (2026)
TikTok marketing for small businesses: set up a Business account, find content ideas, pick a posting cadence you can keep and get video specs right.
YouTube
YouTube Shorts Strategy for Businesses: Specs, Ideas and Tips
A YouTube Shorts strategy for businesses: official specs and length limits, content ideas, repurposing long videos and scheduling uploads in advance.