PilotPostWeekly specials on repeat
Set your taco Tuesday or Sunday brunch post to repeat every week, and duplicate posts to make quick changes for new dishes.
Learn more →Industries › Restaurants
Share today's specials without leaving the kitchen
Diners often decide where to eat while scrolling, but a busy service leaves no time to post. PilotPost lets you schedule specials, events, and behind-the-scenes clips ahead and handle comments from one inbox.
7 days free on Starter · cancel any time before the trial ends · plans from €19/month
The challenge
Service eats your day
Prep, service, and cleanup leave little time for social media, so posts happen late at night or not at all.
The menu keeps changing
Specials, seasonal dishes, and sold-out items mean your posts need to keep up, or people show up expecting something you don't have.
Questions pile up
People ask about hours, bookings, and dietary options across several platforms, and unanswered comments don't look good.
How PilotPost helps restaurants
One video for Reels, TikTok, and Shorts
Upload a vertical clip of a dish being plated and publish it to TikTok, Instagram Reels, and YouTube Shorts, with music or a voice-over.
Learn more →All your comments in one inbox
Answer questions from Facebook, Instagram, Threads, TikTok, and YouTube in one place, with AI-suggested replies you can edit before sending.
Learn more →A link-in-bio page for menus and bookings
Create a free Start Page with up to 30 links, like your menu, reservations, and delivery apps, and see which ones get clicks.
Learn more →Post at mealtime, automatically
Set your queue times for late morning and mid-afternoon, and each new post goes out right when people are deciding where to eat.
Learn more →Staff can contribute
Let a server or sous-chef upload photos and draft posts with their own login, and approve them before they publish.
Learn more →10 post ideas for restaurants
- Dish of the weekFeature one dish with a close-up photo and a line about what makes it special.
- Behind the passFilm a short clip of the kitchen during prep, before the doors open.
- Meet the chefIntroduce your chef or cooks with how they got into cooking and their favorite dish on the menu.
- Recurring nightPromote a weekly event, like trivia night or a set menu, and set it to repeat.
- Event or private dining inviteShare details of an upcoming event or tasting dinner and how to book a table.
- Holiday hoursPost opening hour changes a week ahead, then a reminder the day before.
- How we make itShow a signature dish from raw ingredients to the plate in under a minute.
- This or thatAsk followers to vote between two dishes, desserts, or drinks for next month's menu.
- Guest moment, with permissionRepost a guest's photo or share a real review, only with their permission.
- Local supplier spotlightIntroduce a farm, bakery, or producer you buy from and what you make with their ingredients.
Free templates to start with
Show how your product is made
Explain the care that goes into what you sell.
Copy the template →Spotlight one product
Give one product the full attention.
Copy the template →Invite people to an event
Promote a launch, workshop, sale or live session.
Copy the template →Announce a change of hours or service
Tell customers about holidays, closures or new hours.
Copy the template →Tips
Shoot in daylight
Take food photos near a window during the day. Natural light makes dishes look like they do in real life.
Post before people decide
Schedule lunch posts late morning and dinner posts mid-afternoon, then check your best-times heatmap to fine-tune.
Use repeat for regular nights
Anything that happens every week, like happy hour or a set menu, can be scheduled once and set to repeat.
Be careful with allergen and dietary claims
Only call a dish gluten-free, vegan, or nut-free if it truly is, including how it's prepared, and keep posts in sync with your current menu. Food labeling rules vary by country, so check local guidance and invite guests to ask staff about allergens. This is general guidance, not legal advice.
Frequently asked questions
What should a restaurant post on social media?
Dishes, specials, kitchen clips, team introductions, events, and opening hour updates. Short videos of food being made are a natural fit.
How often should a restaurant post?
Several posts a week works for most restaurants, plus short videos when you can. Repeat posts handle the recurring ones for you.
Which networks are best for restaurants?
Instagram and TikTok are great for food photos and videos, Facebook reaches locals and families, and a WhatsApp channel keeps regulars updated.
Can I reply to comments without opening every app?
Yes. Comments from Facebook, Instagram, Threads, TikTok, and YouTube show up in one inbox, where you can reply directly.
How much does PilotPost cost?
Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.
Guides: An Instagram Reels strategy that works · The best time to post on social media
PilotPost for other industries
Ecommerce brands
Shoppers discover products while they scroll, so your catalog needs a steady presence on social.
Learn more →Photographers
Your work is visual, but editing and client sessions leave little time to post it.
Learn more →NGOs & nonprofits
Nonprofits need to keep supporters informed and involved, often with a tiny team and a rotating group of volunteers.
Learn more →