PilotPostAt a glance
| PilotPost | Metricool | |
|---|---|---|
| Starting price | €19 per month (Starter) | Starter from €16 per month billed yearly, or €20 billed monthly (up to 5 brands, excl. VAT) |
| Free option | 7-day free trial of Starter | Free plan: 1 brand, 20 scheduled posts per month, 30 days of analytics |
| Team members | Included: 1 on Starter, 5 on Pro, 20 on Agency | Team, client and role management on Advanced (from €43 per month, billed yearly) |
| Networks | Facebook, Instagram, Threads, LinkedIn, X, TikTok, YouTube, Pinterest, Telegram, Bluesky and WhatsApp Business | The major networks; X is a paid add-on (€10 per account per month) |
| Scheduling and calendar | Yes | Yes |
| AI caption help | Yes: write, improve and shorten captions, plus hashtags | Yes (AI assistant) |
| Inbox for comments | Yes | Yes |
| Competitor analysis | No | Yes: 5 profiles on Free, up to 100 on Starter |
Metricool details are from its own pricing page, checked October 2026. Prices can change, so check Metricool's website for the latest.
The main difference: analytics depth vs an all-in-one daily workflow
Metricool started as an analytics tool, and it shows: competitor tracking, unlimited analytics history on paid plans and PDF or PPT reports. Its paid plans are priced by the number of brands, and connecting X costs extra.
PilotPost is built around the daily job of posting: a calendar, a posting queue, bulk scheduling, AI caption help and one inbox for comments, with Insights reports on your own accounts. Pro (€49 per month) covers every network PilotPost supports with 5 team members included.
When Metricool is the better choice
If you only manage one brand and post fewer than 20 times a month, Metricool's free plan may be all you need. It is also a strong choice if competitor analysis and detailed, long-term analytics reports are central to your work.
When PilotPost is the better choice
PilotPost suits creators, small businesses and agencies who want to publish across Facebook, Instagram, Threads, LinkedIn, X, TikTok, YouTube, Pinterest, Telegram, Bluesky and WhatsApp Business without paying extra for a single network, and who want team members on every plan rather than only on higher tiers.
You can try it free for 7 days on the Starter plan and cancel any time before the trial ends.
Frequently asked questions
Is PilotPost cheaper than Metricool?
Not always. Metricool's Starter plan starts at €16 per month billed yearly (excl. VAT), and its free plan costs nothing. PilotPost starts at €19 per month and includes team members and X on every plan, which can make it cheaper for teams (prices checked November 2026).
Does PilotPost have a free plan like Metricool?
PilotPost has a free 7-day trial of the Starter plan. You add a card to start, nothing is charged for 7 days, and you can cancel before it ends; otherwise it continues from €19 per month.
Does PilotPost have competitor analysis like Metricool?
No. PilotPost's Insights report on your own accounts. If tracking competitors matters to you, Metricool offers it.