How to use it
- Enter your role or job title.
- Add your main skills, specialties or results, and who you help if it matters.
- Pick a tone and the language, then generate.
- Paste your favorite into LinkedIn: open your profile, click the pencil icon and edit the headline.
Tips
Go beyond the job title
“Marketing manager” tells people little. Add what you specialize in and who you help.
Use search words
Recruiters and clients search LinkedIn for skills and titles. Use the words they'd type.
Be specific
A real specialty or result is more convincing than a list of buzzwords.
Front-load it
Your headline is often cut short next to your name. Put the most important part first.
Questions
How long can a LinkedIn headline be?
Currently up to 220 characters, though LinkedIn can change that. The headlines here are written to stay within it.
Should my headline be my job title?
You can start with it, but adding your specialty and who you help makes your profile stand out in search and in comments.
Will the tool invent results for me?
It shouldn't. It uses only the skills and results you enter, so add real numbers yourself if you have them.
What next after updating my headline?
Post regularly so people who visit your profile see what you know. PilotPost lets you schedule LinkedIn posts a week ahead.