PilotPostHow to use it
- Choose the network. Hooks for TikTok and Reels are shorter and punchier than hooks for LinkedIn.
- Pick a tone and the language.
- Describe the video or post in a sentence: the topic and what viewers will get from it.
- Generate ten hooks and pick the one that fits what you actually deliver.
Tips
Deliver what the hook promises
A hook that oversells gets people to leave halfway. Pick one that matches what the video or post really gives them.
Say it and show it
On video, put the hook on screen as text too. Many people watch with the sound off.
Get to it fast
Start with the hook itself. Skip “Hi guys” and introductions, and say it in the first few seconds.
Test a few
Try different hooks on similar posts and see which ones keep people watching. Your analytics will show you.
Questions
What is a hook?
It's the first line of a post or the first few seconds of a video. Its job is to make people stop scrolling and want to see the rest.
Which networks is it for?
Any of them. It's most useful for TikTok, Instagram Reels and YouTube Shorts, but strong first lines help on LinkedIn, X and Threads too.
Can I use the hooks as captions?
Yes. Use one as the first line, then add the rest of your caption. When it's ready, schedule it with PilotPost.
How many hooks do I get?
Ten per click. Generate again for a fresh set.