PilotPostMyth vs fact
Correct a common belief in your industry.
Template
Myth: [common belief]. Fact: [what's actually true]. Why it matters: [the effect of getting it wrong].
Example
Myth: you need lots of followers to make sales on social media. Fact: a small, engaged audience often sells more. Why it matters: chasing follower counts wastes time you could spend talking to customers.
Tips
- Back the fact up with a source if you can.
- Turn a series of myths into a weekly feature.
Best on: Instagram, LinkedIn, X
Frequently asked questions
When should I use the "myth vs fact" template?
Correct a common belief in your industry.
Which networks is this template best for?
It works best on Instagram, LinkedIn, X, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.