PilotPostShow how you use your own product
Prove your product works by using it yourself.
Template
How we use [product] ourselves: [the task] used to take us [time]. Now it takes [time], because [what the product does]. The feature we rely on most: [feature].
Example
How we use our own scheduling app: Planning a month of posts used to take us two days. Now it takes one afternoon, because we write once and publish everywhere. The feature we rely on most: the calendar view.
Tips
- Be specific about the before and after.
- A screen recording makes it more convincing.
Best on: LinkedIn, X, YouTube
Frequently asked questions
When should I use the "show how you use your own product" template?
Prove your product works by using it yourself.
Which networks is this template best for?
It works best on LinkedIn, X, YouTube, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.