What is best time to post?

The best time to post is the day and hour when your audience is most likely to be online and engage with your content on a particular social network.

Timing can help a post get off to a strong start. When more of your followers see a post soon after it goes live, it can collect early likes and comments, which may encourage the network to show it to more people.

There is no single best time for everyone. It depends on your audience, their time zones, their daily routines and the network itself. Professional content on LinkedIn may do well during work hours, while lifestyle content might get more attention in evenings or weekends. Many networks show when your followers are most active in their insights.

Use general advice only as a starting point. Try posting at a few different times, then compare results over several weeks. Once you find your windows, schedule posts ahead so they go out on time even when you are busy.

Example

A gym notices its workout tips get more comments early in the morning, so it schedules its posts to go out before most members' first class.