PilotPostPartner approval built in
Associates and marketing staff draft posts, and a partner approves them before they publish. Admin, Editor, and Contributor roles keep access appropriate.
Learn more →Industries › Law firms
Stay visible as a firm without losing billable hours
People often check a firm's online presence before they call. PilotPost helps you schedule clear, general legal content and firm news, with a partner's approval before anything is published.
7 days free on Starter · cancel any time before the trial ends · plans from €19/month
The challenge
Billable time is precious
Every hour spent on social media is an hour away from client work. Posting ends up sporadic, or falls to whoever has a spare minute.
Advertising rules are strict
What lawyers can say publicly is regulated, and the rules differ by jurisdiction. Posts need careful wording and usually a second pair of eyes.
Legal topics are hard to make engaging
Explaining the law accurately and briefly is tricky. It's easy to sound either too dense or too casual for a professional audience.
How PilotPost helps law firms
LinkedIn, Facebook, X, and more at once
Publish a client alert or firm update to all your networks from one composer. PilotPost checks each network's rules and retries if a post fails.
Learn more →Clearer, shorter captions
Paste a dense paragraph and ask the AI Assistant to shorten or simplify it, then adapt it for LinkedIn or Instagram. You review every word before it's scheduled.
Learn more →A calendar for firm news and events
Plan around seminars, deadlines, and awareness days, and label posts by practice area so each team can see its own content.
Learn more →Steady posting with the queue
Set your weekly posting times once, then click Add to queue and each new post takes the next open slot.
Learn more →See which topics get attention
Track views, likes, comments, and shares on Facebook, Instagram, Threads, and YouTube, and export a CSV for your monthly marketing review.
Learn more →10 post ideas for law firms
- A law change, explainedSummarize a recent change in your practice area in general terms and who it might affect.
- Common question answeredAnswer a question people often ask in a first consultation, in general terms and without promising outcomes.
- Meet the attorneyIntroduce a lawyer with their practice area, background, and why they chose this work.
- Myth vs factCorrect a common misconception, like what a will can and can't do.
- Before you signShare a short checklist of things to look for before signing a lease, contract, or settlement.
- Firm milestoneMark an anniversary, a new office, or a new partner joining the firm.
- Webinar or seminar invitePromote an upcoming talk with the topic, date, and how to register, then post a reminder the day before.
- Legal term of the weekDefine one legal term in a sentence or two, like power of attorney or statute of limitations.
- How the process worksOutline the typical stages of a matter in your practice area, such as forming a business or settling an estate.
- Community involvementShare pro bono work or local events your team supports, without any client details.
Free templates to start with
Myth vs fact
Correct a common belief in your industry.
Copy the template →Give one quick tip
Share something useful your audience can try today.
Copy the template →Introduce someone on your team
Put faces to your brand and build trust.
Copy the template →Invite people to an event
Promote a launch, workshop, sale or live session.
Copy the template →Tips
Follow your bar's advertising rules
Lawyer advertising rules vary by bar and jurisdiction, so check yours before posting. Avoid guarantees or implied outcomes, and never share client names or details without consent. This is general guidance, not legal advice.
Label general information clearly
Add a short line to educational posts saying they're general information, not legal advice, and invite people to contact the firm about their own situation.
Repurpose what you already write
Client alerts, newsletters, and articles can each become several short posts. One article can fill a week of your calendar.
Put faces on the firm
People hire people. Short videos of attorneys explaining a topic often feel more approachable than graphics alone.
Frequently asked questions
Is social media worth it for a law firm?
It can help people recognize your firm and understand what you do before they reach out. Results vary, so focus on being consistent, accurate, and helpful.
What should a law firm post?
General legal explainers, answers to common questions, firm news, event invites, and team introductions. Keep everything general and avoid promising outcomes.
Which networks should a law firm use?
LinkedIn is useful for referrals and business clients, Facebook for local consumers, and YouTube for longer explainers. Pick the ones your clients actually use.
Can partners review posts before they go live?
Yes. Turn on approvals and posts from Contributors wait for an Admin or Editor to approve them. You can also send a review link to someone without a PilotPost account.
How much does PilotPost cost?
Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.
PilotPost for other industries
Doctors & clinics
Patients often look up a clinic online before they book, and a steady, helpful feed makes you feel familiar.
Learn more →Real estate agents
Real estate runs on visibility, but showings and closings don't leave much time for posting.
Learn more →NGOs & nonprofits
Nonprofits need to keep supporters informed and involved, often with a tiny team and a rotating group of volunteers.
Learn more →