PilotPostApprovals before anything goes live
Staff can draft posts as Contributors, and a doctor or practice manager approves them before publishing. Everyone has their own login, so no shared passwords.
Learn more →Industries › Doctors & clinics
Helpful health content, posted while you see patients
Patients often look up a clinic online before they book, and a steady, helpful feed makes you feel familiar. PilotPost lets your team plan general health tips and clinic updates ahead and review them before they go live.
7 days free on Starter · cancel any time before the trial ends · plans from €19/month
The challenge
No time between appointments
Clinical work always comes first, so social media gets pushed to late evenings or forgotten. Feeds go quiet for weeks at a time.
Accuracy and privacy can't slip
A health post has to be correct, general, and free of anything that could identify a patient. That usually means more than one person needs to check it.
Medicine is hard to explain briefly
Turning clinical knowledge into a short, friendly caption is a skill of its own. Too technical and people scroll past, too casual and it feels unprofessional.
How PilotPost helps doctors & clinics
Plan a season of health topics
Map out seasonal themes like flu season or sun safety in the content calendar, label posts by topic, and keep half-finished ideas as drafts.
Learn more →Plain-language captions
The AI Assistant can shorten or simplify a caption you've written so it reads clearly. You stay in control and review every word.
Learn more →Post to every channel at once
Publish clinic news, holiday hours, and tips to Facebook, Instagram, LinkedIn, and more from one composer, with each network's rules checked first.
Learn more →Keep approved images in one place
Store your logo, approved photos, and saved hashtag sets in the content library so the team reuses material that's already been checked.
Learn more →One inbox for comments
See comments from Facebook, Instagram, Threads, TikTok, and YouTube together, so you can answer general questions and point people to book an appointment.
Learn more →10 post ideas for doctors & clinics
- Meet the doctorIntroduce a team member with their specialty, background, and one thing they enjoy outside the clinic.
- Seasonal health reminderShare general guidance for the time of year, like allergy tips in spring, and invite people to book if they have concerns.
- Myth vs factPick a common health myth and explain, in plain words, what the evidence generally says.
- What to expect at your first visitWalk through check-in, paperwork, and roughly how long a typical appointment takes.
- Opening hours and holiday updatesPost schedule changes a week ahead, then a reminder the day before.
- Behind the front deskShow your reception or nursing team at work, with their consent and no patients in shot, so the clinic feels familiar.
- Questions to ask your doctorShare a short checklist of questions patients can bring to their next appointment.
- A procedure, explainedDescribe a common procedure you offer step by step, in general terms, and what recovery usually looks like.
- Awareness daysPlan posts around health awareness days and months that relate to your specialty.
- Clinic tourFilm a short walk-through of your waiting room and treatment rooms, so first-time patients know what to expect.
Free templates to start with
Give one quick tip
Share something useful your audience can try today.
Copy the template →Myth vs fact
Correct a common belief in your industry.
Copy the template →Introduce someone on your team
Put faces to your brand and build trust.
Copy the template →Announce a change of hours or service
Tell customers about holidays, closures or new hours.
Copy the template →Tips
Protect patient privacy
Never post anything that could identify a patient, including faces, names, records, or details in the background of a photo, without written consent. Privacy rules such as HIPAA in the US and GDPR in the EU apply to social media too, so check with your compliance lead. This is general guidance, not legal advice.
Educate, don't give individual advice
Share general health education and invite people to book an appointment for their own situation. Avoid diagnosing or advising individuals in posts or comment replies.
Use approvals as a safety check
Turn on approvals so a second person reviews every post before it goes live. It's a simple way to catch errors and privacy slips.
Answer what patients really ask
Your front desk hears the same questions every week. Turn them into posts and you'll rarely run out of ideas.
Frequently asked questions
What should a medical practice post on social media?
General health education, clinic news, opening hours, team introductions, and answers to common questions all work well. Avoid individual medical advice and anything that could identify a patient.
How often should a clinic post?
Two or three posts a week is a manageable goal for most practices. Planning a month ahead in the content calendar keeps it steady.
Can our staff draft posts for a doctor to approve?
Yes. Give staff the Contributor role and turn on approvals, so nothing is published until an Admin or Editor signs off.
Which networks work best for clinics?
Facebook and Instagram reach local patients, YouTube suits longer explainers, and LinkedIn helps with recruiting and professional referrals.
How much does PilotPost cost?
Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.
Guides: Social media for small businesses · How to build a social media content calendar
PilotPost for other industries
Law firms
People often check a firm's online presence before they call.
Learn more →NGOs & nonprofits
Nonprofits need to keep supporters informed and involved, often with a tiny team and a rotating group of volunteers.
Learn more →Restaurants
Diners often decide where to eat while scrolling, but a busy service leaves no time to post.
Learn more →