PilotPostTell how you started
Share your origin story with new followers.
Template
[number] years ago, [what you were doing then]. Then [the moment that changed things]. So we started [business name] to [what you set out to do]. Today [where you are now]. Thank you for being part of it.
Example
5 years ago, I was baking bread for friends on weekends. Then a neighbour asked to buy a loaf every Saturday. So we started Bloom Bakery to make proper bread for our street. Today we bake 300 loaves a day. Thank you for being part of it.
Tips
- Pin it to your profile so new followers see it first.
- Add an old photo from the early days.
Best on: Instagram, Facebook, LinkedIn
Frequently asked questions
When should I use the "tell how you started" template?
Share your origin story with new followers.
Which networks is this template best for?
It works best on Instagram, Facebook, LinkedIn, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.