PilotPostWhat is live streaming?
Live streaming is broadcasting real-time video on a social network so followers can watch, comment and react while it is happening.
Live video feels personal and immediate. Viewers can ask questions and get answers on the spot, which builds trust in a way edited content often cannot. Many networks also notify followers when you go live, giving the stream a visibility boost.
Facebook, Instagram, TikTok, YouTube and LinkedIn all offer live features, though access rules differ. Some require a minimum number of followers or an approved account, and these requirements change over time. Most let you save the recording afterward so people who missed it can still watch.
Plan a simple outline before you start, and announce the time a few days ahead so people can show up. Use a steady phone mount, good light and a reliable internet connection. Greet viewers by name, answer comments, and end with a clear next step, like visiting your shop or booking a call.
Example
A neighborhood garden center goes live every Saturday morning to answer plant care questions from followers in real time.