PilotPostSpotlight one product
Give one product the full attention.
Template
Spotlight: [product] ✨ Why people love it: [benefit one], [benefit two]. Best for: [who]. Price: [price]. [Where to buy].
Example
Spotlight: our linen tote ✨ Why people love it: it holds a laptop and a week of groceries, and it washes well. Best for: commuters and market shoppers. Price: €29. Shop it at the link in our bio.
Tips
- Use a real photo of a customer using it, with permission.
- Rotate a different product each week.
Best on: Instagram, Pinterest, Facebook
Frequently asked questions
When should I use the "spotlight one product" template?
Give one product the full attention.
Which networks is this template best for?
It works best on Instagram, Pinterest, Facebook, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.