PilotPostAnnounce something new
Launch a product, service or feature.
Template
It's here: [what's new] 🎉 What it is: [one-sentence description]. Who it's for: [audience]. Why we made it: [the reason]. [How to get it, and any launch offer].
Example
It's here: our weekend brunch menu 🎉 What it is: 8 dishes, served Saturday and Sunday until 3pm. Who it's for: anyone who hates early alarms. Why we made it: you asked for it 200 times. Book a table this weekend and the first coffee is on us.
Tips
- Post the same news on every network on launch day.
- Follow up 3 days later with a customer reaction.
Best on: Instagram, Facebook, LinkedIn, X, Telegram
Frequently asked questions
When should I use the "announce something new" template?
Launch a product, service or feature.
Which networks is this template best for?
It works best on Instagram, Facebook, LinkedIn, X, Telegram, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.