What is Telegram channel?

A Telegram channel is a one-way broadcast feed on the Telegram messaging app where an account owner sends posts to an unlimited number of subscribers.

Channels let you reach followers directly in a messaging app they check often. Posts are not filtered by an algorithm, so subscribers see everything you send in order. This makes channels useful for news, deals, updates and community announcements.

Only channel admins can post, while subscribers read, react and sometimes comment if a linked discussion group is set up. Channels can be public, with a shareable link and username, or private, joined by invite. Posts can include text, images, video, files, polls and links. Admins can see basic statistics on views and growth.

Post useful content on a predictable schedule so subscribers know what to expect. Avoid sending too many messages, which can lead people to mute or leave. Pin important posts. Promote your channel link on your website and other social profiles.

Example

An online bookshop runs a Telegram channel where it posts new arrivals and weekly discount codes for subscribers.