Social media terms › Link in bio

Social media glossary

What is link in bio?

A link in bio is the clickable website link placed in a social media profile, often used on networks where links in regular posts are not clickable.

On networks like Instagram and TikTok, links in captions usually do not work, so your bio link becomes the main path from social media to your website, shop or booking page. Phrases like "link in bio" in captions point people there.

Some networks allow only one or a few links in a profile, so many businesses use a link-in-bio page. This is a simple web page with several buttons, such as shop, book, latest blog post and contact. The number of links allowed and how they display vary by network and change over time.

Keep your link-in-bio page short, with the most important link at the top. Update it when you launch a new offer or post. Make sure it loads quickly and looks good on phones, since nearly every visitor will arrive on a mobile device.

Example

A yoga instructor's link in bio leads to a simple page with buttons for class bookings, her free stretching guide and her online shop.

How PilotPost helps

PilotPost Start Page gives you a simple link-in-bio page to share your key links in one place. Learn more →

Related terms

Bio

A bio is the short description on a social media profile that tells visitors who you are, what you offer and often what to do next.

Call to action (CTA)

A call to action, or CTA, is a short prompt that tells people what to do next, such as "Shop now," "Comment below" or "Book a call."

Profile

A profile is the public page on a social network that represents a person or business, showing its name, photo, bio, links and posts.

Lead generation

Lead generation is the process of attracting people who are interested in your products or services and collecting their contact details so you can follow up.

What Is Link in bio? Meaning and Examples