Template library

Free social media post templates

40 ready-to-copy post ideas for when you don't know what to write. Pick a type, copy the template, fill in the [brackets] and you have a post. Free to use, no sign-up.

Behind the scenes

Share what you're working on this week

Show progress and keep followers following along between launches.

See example →
Behind the scenes

Introduce someone on your team

Put faces to your brand and build trust.

See example →
Behind the scenes

Show a day in the life

Give an honest look at how your work really happens.

See example →
Behind the scenes

Show how your product is made

Explain the care that goes into what you sell.

See example →
Tip

Give one quick tip

Share something useful your audience can try today.

See example →
Tip

Warn about a common mistake

Help people avoid a problem you see all the time.

See example →
Tip

Recommend a tool you use

Share something that makes your work easier.

See example →
Tip

Explain what to check before buying

Help customers choose well, even if they don't choose you.

See example →
Story

Tell how you started

Share your origin story with new followers.

See example →
Story

Share a lesson you learned the hard way

Be honest about a mistake and what it taught you.

See example →
Story

Share a moment with a customer

Show the people you work for (with their permission).

See example →
Story

Compare then and now

Show how far you've come.

See example →
Case study

Share a customer's result

Show a real outcome a customer got (with permission).

See example →
Case study

Problem, solution, result

Explain how you solved a specific problem.

See example →
Case study

Show how you use your own product

Prove your product works by using it yourself.

See example →
Case study

Highlight a real review

Share genuine feedback from a customer.

See example →
Question

Ask "this or that?"

Get easy replies with a two-option question.

See example →
Question

Fill in the blank

Start a fun conversation with almost no effort for the reader.

See example →
Question

Let followers choose what's next

Involve your audience in a decision.

See example →
List

Share a top 5 list

Give quick, scannable value.

See example →
List

Share resources you recommend

Point people to useful books, sites or tools.

See example →
List

Do's and don'ts

Make a simple guide people can follow.

See example →
List

Recap your month

Close the month with highlights.

See example →
How-to

Walk through a process step by step

Teach something useful in a few steps.

See example →
How-to

Help people choose

Guide someone through a decision.

See example →
How-to

Share a 30-second fix

Solve a small, annoying problem fast.

See example →
How-to

Write a mini beginner's guide

Welcome newcomers to your topic.

See example →
Opinion

Share an unpopular opinion

Start a respectful debate about your field.

See example →
Opinion

Myth vs fact

Correct a common belief in your industry.

See example →
Opinion

Say what you believe

Share the values behind your business.

See example →
Announcement

Announce something new

Launch a product, service or feature.

See example →
Announcement

Invite people to an event

Promote a launch, workshop, sale or live session.

See example →
Announcement

Celebrate a milestone

Thank your community for a number you've reached.

See example →
Announcement

Announce a change of hours or service

Tell customers about holidays, closures or new hours.

See example →
Promotion

Share a limited-time offer

Promote a discount or deal with a clear deadline.

See example →
Promotion

Spotlight one product

Give one product the full attention.

See example →
Promotion

Offer something free

Grow your list with a free guide, sample or trial.

See example →
Promotion

Ask for referrals

Turn happy customers into new ones.

See example →

How to plan a week of posts with these templates

Choose three or four different types for the week, for example a tip on Monday, a question on Wednesday, a behind-the-scenes post on Friday and a promotion on Sunday. Fill them in one sitting, add a photo or short video to each, then schedule them all in PilotPost so they go out on time on every network while you get on with your work.

Frequently asked questions

Are these social media templates free?

Yes. All 40 templates are free to copy and use for your own business or your clients, with no sign-up.

How do I use a template?

Click Copy template, paste it into your post and replace everything in [square brackets] with your own details. Each template page also shows a filled-in example.

Which networks do the templates work on?

All of them. Each template lists the networks it suits best, but you can post it anywhere: Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Pinterest, Bluesky, Telegram and WhatsApp Business.

How often should I post?

Pick a pace you can keep. Three good posts a week beat seven rushed ones. Mixing template types (a tip, a question, a story) keeps your feed interesting.

Can I schedule these posts in advance?

Yes. Write a week of posts from the templates, then schedule them in PilotPost to go out on every network at the right time.

Free Social Media Post Templates (40 Ready to Copy)