PilotPostBulk schedule your catalog
Put product posts in a spreadsheet and upload up to 200 at once from a CSV, with dates, times, and networks set for each.
Learn more →Industries › Ecommerce brands
Keep your products in the feed without living in five apps
Shoppers discover products while they scroll, so your catalog needs a steady presence on social. PilotPost lets you schedule launches, promos, and product videos in bulk and see which posts perform.
7 days free on Starter · cancel any time before the trial ends · plans from €19/month
The challenge
A big catalog needs a lot of posts
Every product, color, and bundle could be a post, and keeping up by hand quickly becomes a full-time job.
Launches and sales need exact timing
A promo that goes out late, or keeps running after the sale ends, confuses customers.
Video is expected
Shoppers want to see products in use, and each video platform needs its own upload and caption.
How PilotPost helps ecommerce brands
One product video, three platforms
Upload a vertical video and publish it as a TikTok, an Instagram Reel, and a YouTube Short, with music or a voice-over.
Learn more →Product captions in seconds
The AI Assistant writes or improves product captions, suggests hashtags, and adapts each one for Instagram, Pinterest, or Threads.
Learn more →See what sells the story
Track views, likes, comments, shares, and saves on Instagram, Facebook, Threads, TikTok, YouTube, and Bluesky, find your top posts, and export a CSV.
Learn more →A calendar for launches and sales
Plan drops and promos in month view, label them by collection or campaign, and drag posts if a launch date moves.
Learn more →A free link-in-bio page
Create a Start Page with up to 30 links to products, collections, and offers, and see which links get clicked.
Learn more →10 post ideas for ecommerce brands
- Product spotlightFeature one product with a clear photo and the problem it solves.
- How it's madeShow part of the making, packing, or sourcing process behind a bestseller.
- UnboxingFilm a short unboxing so people see exactly what arrives.
- How to use itShow the product in action in three quick steps.
- This or thatAsk followers to choose between two colors, scents, or styles.
- Customer photo, with permissionRepost a real customer's photo or review, only after they've said yes.
- Limited-time offerAnnounce a sale with a clear start and end date, then schedule a last-chance reminder.
- Back in stockLet followers know a popular item is available again.
- Top 5 gift ideasGroup five products into a gift guide for an upcoming holiday.
- What should we make next?Ask your audience to vote on a new color, flavor, or product idea.
Free templates to start with
Spotlight one product
Give one product the full attention.
Copy the template →Announce something new
Launch a product, service or feature.
Copy the template →Share a limited-time offer
Promote a discount or deal with a clear deadline.
Copy the template →Show how you use your own product
Prove your product works by using it yourself.
Copy the template →Tips
Plan around your sales calendar
Map out launches, holidays, and promos for the quarter, then fill the gaps with product spotlights and how-to posts.
Repeat your evergreen products
Bestsellers can be featured again and again. Set those posts to repeat monthly and refresh the caption now and then.
Let your top posts guide you
Check which posts get the most saves and shares, and make more like them.
Disclose paid partnerships
If you pay creators or send free products in exchange for posts, make sure the partnership is clearly disclosed, for example with an ad label or the platform's paid partnership tag. Rules vary by country, such as FTC guidance in the US, and product claims and prices in posts should be accurate. This is general guidance, not legal advice.
Frequently asked questions
Which networks should an ecommerce brand use?
Instagram and TikTok suit product videos, Pinterest helps shoppers find products while planning, Facebook reaches a broad audience, and YouTube Shorts extends your videos further.
How often should an online store post?
Most stores aim for several posts a week. Bulk scheduling and repeat posts make that manageable without posting by hand every day.
Can I schedule a product launch across all networks at once?
Yes. Create the post once, choose your networks, and set the time. PilotPost checks each network's rules before publishing and retries if something fails.
Can my agency or freelancer manage our posts?
Yes. Invite them with their own login and role, and turn on approvals so you see every post before it goes live.
How much does PilotPost cost?
Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.
Guides: TikTok marketing for small businesses · An Instagram Reels strategy that works
PilotPost for other industries
Restaurants
Diners often decide where to eat while scrolling, but a busy service leaves no time to post.
Learn more →Photographers
Your work is visual, but editing and client sessions leave little time to post it.
Learn more →NGOs & nonprofits
Nonprofits need to keep supporters informed and involved, often with a tiny team and a rotating group of volunteers.
Learn more →