Social media analytics

Know what works, and post more of it.

PilotPost Insights collects the numbers for every post you publish, ranks your best content, shows when your audience responds and lets you download a report, all in one place.

7 days free on Starter · cancel any time before the trial ends · plans from €19/month

Your performance at a glance

Performance for every post

Views, likes, comments, shares and saves are collected automatically after each post goes out, and updated every few hours, more often for new posts.

  • No manual exports from each app
  • Click Refresh numbers whenever you want

Your top posts

See your best posts of the last 7, 30 or 90 days, ranked by interactions, with a link to each live post. Learn which topics and formats your audience loves.

Best times to post

A heatmap shows when your posts got the most interactions, in your own time zone, with your three best time slots highlighted. Use them to set up your posting queue.

How to find your best times →

Every network side by side

Compare posts, views and average interactions per post across your networks to see where your effort pays off.

Follower growth

Track follower history for the accounts whose networks report it.

Reports you can share

Download your numbers as a CSV file for a spreadsheet, your team or your clients.

Built for people who aren't data analysts

Plain numbers

Views, interactions and your best times, without the jargon.

Your time zone

Best times are shown in your local time.

Every plan

Insights is included in Starter, Pro and Agency.

Links to live posts

Jump from a number straight to the post.

Engagement calculator

Check any Instagram account with our free calculator.

Sentiment tool

Paste comments into our free tool to see how people feel.

Get started in three steps

  1. Publish posts with PilotPost as usual.
  2. Open Insights: numbers appear within a few hours and update automatically.
  3. Choose a period, check your top posts and best times, and download a CSV if you need a report.

More from PilotPost

Frequently asked questions

Which networks show numbers in Insights?

Facebook, Instagram, Threads, TikTok, YouTube and Bluesky. X, LinkedIn, Pinterest, Telegram and WhatsApp don't share post numbers with us yet, so check those in each network's own app.

Does Insights include posts I didn't publish with PilotPost?

No. Insights covers posts published through PilotPost.

How often are the numbers updated?

Automatically every few hours, and more often for new posts. You can also click Refresh numbers.

Can I export a report?

Yes. Download your numbers as a CSV file and open it in Excel, Google Sheets or Numbers.

Is Insights included in my plan?

Yes, every plan includes it.

Guides: Free Instagram engagement rate calculator · What is engagement rate? · Instagram benchmarks

Social Media Analytics: Post Performance & Best Times to Post