PilotPostShow how your product is made
Explain the care that goes into what you sell.
Template
How we make [product], in [number] steps: 1. [step one] 2. [step two] 3. [step three] It takes [time], and the step most people don't expect is [surprising step].
Example
How we make our candles, in 3 steps: 1. Melt soy wax at exactly 80°C 2. Add the fragrance and pour by hand 3. Let them cure for two weeks It takes 15 days, and the step most people don't expect is the waiting.
Tips
- Film each step for a few seconds and post it as a Reel or Short.
- Close with where people can buy it.
Best on: Instagram, TikTok, Pinterest
Frequently asked questions
When should I use the "show how your product is made" template?
Explain the care that goes into what you sell.
Which networks is this template best for?
It works best on Instagram, TikTok, Pinterest, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.