What is X?

X, formerly known as Twitter, is a social network where people share short text posts, images and videos and follow real-time news and conversations.

X is known for fast-moving, public conversation. It is often where news breaks, trends start and people talk directly to brands. For businesses, it is useful for updates, customer service and joining industry discussions.

Posts can include text, images, video, polls and links, and people can like, reply, repost and quote. Users can follow accounts, join communities and use lists to organize their feed. Some features, such as longer posts and badges, depend on paid subscriptions. Rules, features and limits on X change often.

Post regularly and keep messages clear and conversational. Join conversations in your field rather than only promoting. Reply quickly to customer questions. Use images or short videos to stand out in a busy feed, and check current rules before running promotions.

Example

A software consultant uses X to share quick tips and reply to questions from small business owners in her field.