What is Bluesky?

Bluesky is a decentralized social network for sharing short text posts, images and videos, built on an open protocol that lets users choose their own feeds.

Bluesky gives businesses and creators another place to reach people who enjoy fast, text-based conversation. It feels familiar to anyone who has used X, but it puts more control in the hands of users, which appeals to communities that want a calmer timeline.

Posts can include text, images, links and video, and users can reply, like, repost and quote posts. A key feature is custom feeds: anyone can build or subscribe to feeds about specific topics, which can help niche content find interested readers. Your handle can even be your own website domain, which helps show that the account is really yours.

Join a few topic feeds in your field and take part in conversations before promoting yourself. Short, useful posts and genuine replies tend to go further than repeated links or promotions.

Example

A freelance web designer shares quick website tips on Bluesky and adds them to a community feed for small-business owners.