Social media terms › Bio

Social media glossary

What is bio?

A bio is the short description on a social media profile that tells visitors who you are, what you offer and often what to do next.

Your bio is like a mini sales pitch. When someone visits your profile from a post or search, the bio helps them decide in seconds whether to follow, visit your website or move on. A clear bio can turn curious visitors into followers and customers.

Every major network has a bio or about section, though the space and features differ. Some allow a clickable link, some allow mentions of other accounts or hashtags, and business profiles may show contact buttons, opening hours or a category. Length limits vary by network and change over time.

Say plainly what you do and who you help, add a touch of personality, and include a simple call to action. Use words people might search for. Update your bio when you have a new offer, event or link to share.

Example

A wedding photographer's bio reads "Relaxed, natural wedding photos across the coast. Booking next season now. Inquiries below."

Related terms

Link in bio

A link in bio is the clickable website link placed in a social media profile, often used on networks where links in regular posts are not clickable.

Profile

A profile is the public page on a social network that represents a person or business, showing its name, photo, bio, links and posts.

Handle

A handle is the unique username that identifies an account on a social network, usually shown with an @ symbol and used for mentions and tagging.

Call to action (CTA)

A call to action, or CTA, is a short prompt that tells people what to do next, such as "Shop now," "Comment below" or "Book a call."

What Is Bio? Meaning and Examples