PilotPostA queue that keeps going
Set your weekly posting times, add posts to the queue, and they go out on schedule even when you're under a sink.
Learn more →Industries › Plumbers
Be the plumber people remember before the pipe bursts
Plumbing emergencies are rarely planned, so it helps if your name is familiar long before one happens. PilotPost lets you schedule helpful tips, job photos, and service updates so your feed stays active between calls.
7 days free on Starter · cancel any time before the trial ends · plans from €19/month
The challenge
Emergencies break your routine
Call-outs at all hours make it hard to post at regular times, so feeds go quiet for long stretches.
Not every job is photogenic
Plenty of plumbing work is messy, and customers may not want their bathroom on the internet.
Trust comes first
You're being let into people's homes, so they want to know who you are before they call. A faceless page doesn't help.
How PilotPost helps plumbers
Plan months of tips at once
Write your seasonal tips in a spreadsheet and upload up to 200 posts from a CSV, from winter pipe care to summer water-heater checks.
Learn more →Repeat what's always useful
Set evergreen posts, like where to find your shut-off valve, to repeat every month, and duplicate posts to make quick variations.
Learn more →Your team, your approval
Give apprentices and office staff their own logins to draft posts and upload photos, and approve them before they publish.
Learn more →Comments in one inbox
See comments from Facebook, Instagram, Threads, TikTok, and YouTube together, with AI-suggested replies you can edit and send.
Learn more →Updates on your WhatsApp channel
Post availability and seasonal reminders to your WhatsApp Business or Telegram channel, scheduled with the rest of your posts.
Learn more →10 post ideas for plumbers
- Find your shut-off valveShow where the main water shut-off usually is and how to turn it off in an emergency.
- Don't flush thisShare a short list of things that commonly cause blockages, like wipes, grease, and cotton swabs.
- Get your pipes ready for winterPost simple steps to help protect outdoor taps and exposed pipes before the first freeze.
- Meet the plumberIntroduce yourself or a team member, with a photo next to the van.
- What's in my vanWalk through the tools and parts you carry to almost every job.
- Before and after, with permissionShow a tidy new install or a cleared drain, with the customer's OK and nothing that reveals their address.
- Signs of a hidden leakList general warning signs, like a rising water bill or a damp patch, and when to call someone.
- Water heater careExplain a few basic checks homeowners can do and which jobs should be left to a pro.
- Emergency availabilityLet followers know your call-out hours ahead of holidays and cold snaps.
- Myth vs factTake on a common belief, like flushable wipes being safe for pipes, and explain why many plumbers advise against them.
Free templates to start with
Share a 30-second fix
Solve a small, annoying problem fast.
Copy the template →Do's and don'ts
Make a simple guide people can follow.
Copy the template →Warn about a common mistake
Help people avoid a problem you see all the time.
Copy the template →Introduce someone on your team
Put faces to your brand and build trust.
Copy the template →Tips
Teach, don't just sell
Helpful tips people can use today make your page worth following, so you're the one they remember when something breaks.
Shoot clean, simple photos
Wipe down the work area and take a quick photo of the finished job in good light. Tidy work speaks for itself.
Show your face
A photo or short video of you or your team builds familiarity before anyone opens their door to you.
Be accurate about licenses and permissions
Only mention licenses, certifications, or insurance you actually hold, and keep that information current. Ask customers before posting photos taken in their home, and keep addresses out of the shot. This is general guidance, not legal advice.
Frequently asked questions
What should a plumber post on social media?
Practical tips, before-and-after photos (with permission), team introductions, seasonal reminders, and your availability.
How often should a plumber post?
Two or three posts a week is plenty to stay visible. The queue and repeat posts help you keep that pace without thinking about it.
Can my office manager handle posting for me?
Yes. Add them as a team member with their own login and the role that fits, and use approvals if you want to check posts first.
Which social networks should plumbers use?
Facebook is usually the strongest for local homeowners, with Instagram, TikTok, and YouTube good for short tips and job videos.
How much does PilotPost cost?
Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.
Guides: Social media for small businesses · PilotPost for small businesses
PilotPost for other industries
HVAC companies
Most people don't think about their AC or furnace until it stops working, which is why steady posting matters.
Learn more →Handymen
Homeowners like to see what you can do before they call.
Learn more →Real estate agents
Real estate runs on visibility, but showings and closings don't leave much time for posting.
Learn more →