PilotPostExplain what to check before buying
Help customers choose well, even if they don't choose you.
Template
Before you buy [type of product], check these [number] things: ✔️ [check one] ✔️ [check two] ✔️ [check three] Questions? Send us a message: we're happy to help, even if you don't buy from us.
Example
Before you buy a used bike, check these 3 things: ✔️ The frame has no cracks near the joints ✔️ The chain isn't rusty or stretched ✔️ The brakes stop the wheel fully Questions? Send us a message: we're happy to help, even if you don't buy from us.
Tips
- Honest buying advice builds more trust than a sales post.
- Turn it into a carousel with one check per slide.
Best on: Instagram, Facebook, Pinterest
Frequently asked questions
When should I use the "explain what to check before buying" template?
Help customers choose well, even if they don't choose you.
Which networks is this template best for?
It works best on Instagram, Facebook, Pinterest, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.