What is share?

A share is when someone passes your social media post along to their own followers, a friend or a group, helping it reach new people.

Shares are one of the most powerful types of engagement. When someone shares your content, they are putting their own reputation behind it and introducing you to people who might never have found you. Shares often lead to big jumps in reach.

Sharing works differently on each network. Facebook and LinkedIn let people share posts to their feed or groups. Instagram and TikTok let users send posts in direct messages or add them to stories. X, Threads and Bluesky use reposts. Many shares also happen privately through messaging apps, which can be hard to track.

Create content people want to pass on, such as helpful tips, relatable moments or news that matters to your community. Make it easy to understand without extra context. A soft prompt like share this with a friend who needs it can help, but avoid begging for shares.

Example

A local animal shelter's post about a dog needing a home was shared widely by followers until the dog was adopted.