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Social media glossary

What is LinkedIn Company Page?

A LinkedIn Company Page is a free business profile on LinkedIn where an organization shares updates, job openings and news with followers and employees.

A Company Page gives your business a professional home on the network where people look for partners, suppliers and jobs. It is often one of the first places a potential client or hire checks to see whether you are active and credible.

The page shows your logo, cover image, description, website and staff who list you as their employer. You can post text, images, documents, video and polls, and followers see these updates in their feed. Page posts often reach fewer people than posts from personal profiles, so many businesses ask team members to share or comment, which ties into employee advocacy.

Fill in every section of the page, including a clear tagline and website link. Post on a steady schedule with useful insights rather than only promotions. Encourage staff to connect their profiles to the page so their networks discover it naturally.

Example

A small accounting firm posts a short tax tip on its LinkedIn Company Page every week and asks its partners to add a comment with their own advice.

How PilotPost helps

PilotPost publishes to LinkedIn, so you can schedule Company Page updates alongside your other networks from one calendar. Learn more →

What Is LinkedIn Company Page? Meaning and Examples