What is brand awareness?

Brand awareness is how familiar people are with your business, name or products, and how easily they recognize or remember you when they need what you offer.

People rarely buy from a brand they have never heard of. Brand awareness builds that first layer of familiarity, so when someone needs a plumber, a new pair of shoes or a coaching session, your name comes to mind. Social media is one of the most affordable ways for small businesses to grow it.

On social networks, awareness grows when more people see and remember your content. Reach, impressions, follower growth, profile visits and mentions of your brand are common signs it is improving. Short videos, shareable tips and collaborations with other accounts can all help you appear in front of new people.

Be consistent with your name, logo, colors and voice so people recognize you instantly. Post regularly, show the people behind the business, and give followers easy reasons to share your posts with friends.

Example

A new juice bar posts daily short videos of its smoothies being made so local people start to recognize its bright green cups.