What is boosted post?

A boosted post is a regular social media post that you pay to show to more people, usually turning it into a simple ad without building a full campaign.

Boosting is often the easiest way for small businesses to try paid social. If a post is already doing well organically, putting a small budget behind it can help it reach more of your followers or new people who match your target audience.

Facebook and Instagram are best known for the boost button, and other networks such as LinkedIn and TikTok offer similar ways to promote existing posts. You usually pick a goal, an audience, a budget and how long the boost runs. Boosting has fewer options than a full ads manager campaign, so it is simpler but less flexible.

Boost posts that already show strong engagement, and choose a goal that matches what you want, such as website visits or messages. Start with a small budget, set a clear end date, and check the results before boosting again.

Example

A local pizza place boosts its post about a new weekend deal to people living within a few miles of the restaurant.