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PilotPost for nonprofits

Tell your mission's story on every channel, even with a small team

Nonprofits need to keep supporters informed and involved, often with a tiny team and a rotating group of volunteers. PilotPost helps you plan campaigns ahead, let volunteers draft posts, and approve everything before it goes out.

7 days free on Starter · cancel any time before the trial ends · plans from €19/month

The challenge

Small teams, big goals

One person often handles communications, fundraising, and events at once. Social media gets whatever time is left.

Volunteers come and go

Sharing account passwords with volunteers is risky, and every handover means explaining the process again.

Campaigns come in waves

Giving days, appeals, and events need a burst of well-timed posts, and quiet periods in between still need content.

How PilotPost helps ngos & nonprofits

Volunteers with their own logins

Give volunteers Contributor access to draft posts, and staff approve them before anything publishes. No shared passwords to change when someone leaves.

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Plan a whole campaign in a spreadsheet

Write every post for a giving day or appeal in a CSV and upload up to 200 at once, then fine-tune them in the calendar.

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A calendar for campaigns and events

Label posts by campaign or program, filter to see one at a time, and drag posts when an event date shifts.

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Help with the wording

The AI Assistant can draft, shorten, or improve a caption and adapt it for LinkedIn, Instagram, or Facebook. You decide what gets posted.

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Reports for your board

See views, likes, comments, shares, and top posts for Facebook, Instagram, Threads, TikTok, YouTube, and Bluesky, and export a CSV for board or funder updates.

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Reach supporters on WhatsApp and Telegram

Schedule updates to your WhatsApp Business or Telegram channel alongside your other networks.

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10 post ideas for ngos & nonprofits

  1. Impact story, with consentShare one person's or community's story in their words, after getting their informed consent.
  2. Meet a volunteerIntroduce a volunteer and what keeps them coming back.
  3. Where donations goExplain in plain terms how gifts are used, based on your own published reports.
  4. Event invitePromote a fundraiser, cleanup day, or open house with the date, place, and how to sign up.
  5. Volunteer call-outPost specific roles you need filled, how much time they take, and how to get involved.
  6. Behind the scenesShow your team preparing for a distribution day, workshop, or event.
  7. Milestone thank-youThank supporters when you reach a goal, and name donors only if they've agreed to it.
  8. Myth vs fact about your causeCorrect a common misunderstanding about the issue you work on, with a source people can check.
  9. Partner spotlightFeature a local business, school, or organization you work with and what you do together.
  10. Ask your supportersAsk followers a simple question, like which program they'd like to hear more about.

Free templates to start with

Tips

Protect donors and beneficiaries

Get informed consent before posting photos or stories of the people you serve, and take extra care with children and vulnerable people. Don't share donor names or gift amounts without permission, and remember data protection rules like GDPR may apply. This is general guidance, not legal advice.

Plan campaigns backward

Start from your campaign date and schedule the lead-up posts, the day itself, and the thank-you afterward in one go.

Thank people publicly

Regular thank-you posts for volunteers and supporters, with their permission, show the community behind your work.

Write a simple style guide

A short page on tone, words to avoid, and how you describe the people you serve helps every volunteer post consistently.

Frequently asked questions

What should a nonprofit post on social media?

Impact stories (with consent), volunteer spotlights, event invites, campaign updates, and thank-you posts. Mix asks with stories so supporters don't only hear from you when you need something.

How can volunteers help without our passwords?

Add them as team members with their own logins and the Contributor role. Their posts wait for approval, and you can remove access any time.

Which networks work best for nonprofits?

Facebook and Instagram reach supporters and local communities, LinkedIn helps with partners and corporate donors, and YouTube suits longer stories.

Can we schedule a whole fundraising campaign at once?

Yes. Upload up to 200 posts from a CSV with bulk scheduling, or build the campaign in the calendar and duplicate posts as you go.

How much does PilotPost cost?

Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.

Guides: PilotPost for nonprofits · How to build a social media content calendar

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Social Media Scheduler for NGOs & Nonprofits | PilotPost