PilotPostSchedule a whole season at once
Plan maintenance reminders, filter tips, and seasonal promos in a spreadsheet, then upload up to 200 posts from a CSV file.
Learn more →Industries › HVAC companies
Stay top of mind before the next heat wave or cold snap
Most people don't think about their AC or furnace until it stops working, which is why steady posting matters. PilotPost lets you schedule seasonal tips, service reminders, and job photos ahead so your feed stays active even in peak season.
7 days free on Starter · cancel any time before the trial ends · plans from €19/month
The challenge
Seasonal swings
In peak season you're too busy to post, and in slow months you have time but little to say. Feeds swing between silent and salesy.
Technicians are in the field
The best photos and stories happen on job sites, but they rarely make it from a tech's phone to your social accounts.
Your work is out of sight
HVAC work happens in attics, basements, and behind walls. Without explaining it, customers only see a price.
How PilotPost helps hvac companies
Repeat your reminders
Set a filter-change reminder or service-plan post to repeat monthly, so evergreen content keeps running without you.
Learn more →Techs can send in content
Give technicians Contributor access to upload job photos and draft posts, and an office manager approves them before publishing.
Learn more →Job videos for Reels, TikTok, and Shorts
Upload one vertical clip of a repair or install and publish it to TikTok, Instagram Reels, and YouTube Shorts, with music or a voice-over.
Learn more →Answer questions in one inbox
Comments from Facebook, Instagram, Threads, TikTok, and YouTube come into one place, with AI-suggested replies you can edit and send.
Learn more →See when your customers scroll
The best-times heatmap shows when your posts get the most attention on networks like Facebook, Instagram, TikTok, and YouTube, so you can set queue times around it.
Learn more →10 post ideas for hvac companies
- Filter-change reminderRemind followers to check or change their air filter, with a quick photo of a clean filter next to a dirty one.
- Pre-season tune-up checklistShare a simple list of what a tune-up covers and why it's worth booking before the rush.
- Before and after, with permissionShow a cleaned unit or a tidy new install, with the homeowner's OK and no house number in the shot.
- What's that noise?Explain what common AC or furnace sounds can mean in general, and when it's time to call a pro.
- Thermostat tipShare one practical thermostat setting or habit that helps keep a home comfortable.
- Meet the techIntroduce a technician with how long they've been in the trade and their favorite kind of job.
- Repair or replace?Walk through the general factors, like system age, repair history, and efficiency, that help homeowners decide.
- A day on the roadFilm short clips through a technician's day, from loading the van to the last call.
- Service plan explainerExplain what's included in your maintenance plan and who it's a good fit for.
- Emergency hours updatePost your after-hours availability ahead of forecast heat waves or cold snaps.
Free templates to start with
Give one quick tip
Share something useful your audience can try today.
Copy the template →Problem, solution, result
Explain how you solved a specific problem.
Copy the template →Compare then and now
Show how far you've come.
Copy the template →Warn about a common mistake
Help people avoid a problem you see all the time.
Copy the template →Tips
Post in the off-season too
Slow months are the best time to share tips, team stories, and tune-up reminders. Schedule them ahead so your feed doesn't vanish when it gets busy.
Shoot vertical on the job
Ask techs to film short vertical clips when they safely can. Even 15 seconds of a clean install makes a good Reel or Short.
Let the queue carry peak season
Load the queue during a quiet week, and posts keep going out at your set times even when every truck is booked.
Be accurate about licenses and permissions
Only mention licenses, certifications, or manufacturer partnerships you actually hold, and keep them up to date. Get the customer's permission before posting photos of their home, and leave out addresses. This is general guidance, not legal advice.
Frequently asked questions
What should an HVAC company post on social media?
Seasonal maintenance tips, before-and-after photos (with permission), technician introductions, service plan explainers, and availability updates are all good starting points.
How often should an HVAC company post?
Two to four posts a week is a realistic goal. Bulk scheduling and repeat posts make it easier to keep going in busy months.
Can my technicians add posts from the field?
Yes. Give them their own logins as Contributors so they can upload photos and draft posts, and an Admin or Editor approves before anything publishes.
Which networks work best for HVAC businesses?
Facebook reaches local homeowners, Instagram and TikTok suit short job videos, and YouTube works for longer how-to content.
How much does PilotPost cost?
Plans start at €19 a month (Starter: up to 5 networks, 100 scheduled posts a month). Pro is €49 and Agency €129. Every plan starts with a 7-day free trial of Starter: you add a card, nothing is charged for 7 days, and you can cancel any time before it ends.
Guides: Social media for small businesses · PilotPost for small businesses
PilotPost for other industries
Plumbers
Plumbing emergencies are rarely planned, so it helps if your name is familiar long before one happens.
Learn more →Handymen
Homeowners like to see what you can do before they call.
Learn more →Real estate agents
Real estate runs on visibility, but showings and closings don't leave much time for posting.
Learn more →