What is WhatsApp Business?

WhatsApp Business is a version of the WhatsApp messaging app built for companies, with tools like a business profile, catalog, quick replies and broadcast features.

Many customers prefer messaging over phone calls or email. WhatsApp Business lets you chat with them where they already spend time, answer questions quickly and share updates. For small businesses, it can feel personal while still being organized.

The free app gives you a business profile with your hours, address and website, plus a product catalog, labels to organize chats, greeting messages and quick replies. Larger businesses can use the platform's API through approved providers. Features such as channels, status updates and broadcasts vary by region and change over time. Messaging rules limit unsolicited marketing messages.

Only message people who have agreed to hear from you. Use quick replies for common questions, but keep a personal tone. Set an away message for after hours. Add a WhatsApp button or link to your website and social profiles.

Example

A local tailor uses WhatsApp Business to send customers photos of their alterations and confirm pickup times.