PilotPostSay what you believe
Share the values behind your business.
Template
We believe [belief]. That's why we [what you do because of it]. And it's why we'll never [what you refuse to do].
Example
We believe good coffee shouldn't be a luxury. That's why we roast our own beans and keep a €2 espresso. And it's why we'll never sell pods.
Tips
- Short and clear beats long and vague.
- Pin it next to your story post.
Best on: Instagram, LinkedIn, Facebook
Frequently asked questions
When should I use the "say what you believe" template?
Share the values behind your business.
Which networks is this template best for?
It works best on Instagram, LinkedIn, Facebook, but you can post it on any network. Shorten it for X and Bluesky, and add a photo or video for Instagram and TikTok.
Can I change the wording?
Yes, and you should. Replace everything in [square brackets] and adjust the rest so it sounds like you. The template is a starting point, not a script.