What is Facebook Page?

A Facebook Page is a public profile for a business, brand, organization or public figure on Facebook, used to share updates and connect with customers.

A Facebook Page gives your business an official home on one of the largest social networks. People can find your opening hours, contact details, reviews and posts in one place. It is also needed if you want to run Facebook ads or connect business tools.

Unlike personal profiles, Pages have followers instead of friends and come with business features such as insights, message tools, appointment booking options and action buttons like "Call" or "Send message." Pages can be managed by several people with different access levels. Pages can also link to an Instagram business account to manage both together.

Fill in every section of your Page, including your category, hours, location and website. Use a clear profile picture and cover image. Post regularly, reply to reviews and messages, and pin an important post to the top of your Page.

Example

A family-owned auto repair shop uses its Facebook Page to share service reminders, reply to customer questions and collect reviews.